You can’t go two steps in London without seeing Cancer Research UK’s (CRUK) controversial, ubiquitous and hypocritical ‘Obesity is a cause of cancer too’ cigarette comparison campaign. Apparently, we all have collectively forgotten this message from the last time they ran a similar campaign and were heavily criticised for it.
Rather than focusing on all of the reasons why this campaign is a horrible idea, because that has been covered at length by multiple experts in the METRO, on Medium, and on Twitter — instead, I want to highlight the reasons why these types of campaigns and everything the diet industry throws at us sometimes sticks so well — it’s our fear of death.
Obviously a charity that devotes it’s time to ending deaths by cancer is going to be motivated to… well, not talk about death in a positive way and seek to prevent it. Breaking the taboo around talking about death, being more comfortable discussing it, and actively planning for death doesn’t mean thinking cancer is a good thing.
When looking at something like a taxidermied Janus kitten—that is, a tiny feline with two faces—one might assume […]
Last November, as wildfires ravaged the town of Paradise, California, Robert Vigil received an urgent call from the Department of Health and Human services (HHS). Local officials were racing to identify the remains of fire victims, and Vigil, who has spent 26 years as a funeral director in Yuma County, Arizona, was needed on the scene.
From the news, Vigil already knew the fires had killed dozens of people and that hundreds more were missing. Under orders from HHS, he hopped on a plane to Butte County, California, where he advised local coroners about how to deal with the influx of fatalities.
There’s no surer sign that life has become too comfortable for the rich than when they try to buy immortality. The first Chinese emperor enlisted scholars in his search for the elixir of eternal life and, after none was discovered, had them buried alive, figuring that if any of them was a true alchemist, he would return from the dead to share his secrets. (None ever did, but the emperor’s penchant for drinking mercury—which he believed also had life-giving properties—probably didn’t end up helping him live a long life.)
Halloween was once intricately tied to a day when we actively engaged with death; and facing our own […]