He had been in his grave so long that when his family dug him up to burn his heart, the organ had decomposed and was not there.

Desperate to stop him from stalking them, they took his head and limbs and rearranged them on top of his ribs in the design of a skull and crossbones. He was a “vampire,” after all, and in rural New England in the early 1800s, this was how you dealt with them.

When they were finished, they reburied him in his stone-lined grave and replaced the wooden coffin lid, on which someone had used brass tacks to form the inscription “JB 55,” for his initials and his age.

Now, 200 years or so after the death of what has become the country’s best-studied “vampire,” DNA sleuths have tracked down his probable name: John Barber.

You can’t go two steps in London without seeing Cancer Research UK’s (CRUK) controversial, ubiquitous and hypocritical ‘Obesity is a cause of cancer too’ cigarette comparison campaign. Apparently, we all have collectively forgotten this message from the last time they ran a similar campaign and were heavily criticised for it.

Rather than focusing on all of the reasons why this campaign is a horrible idea, because that has been covered at length by multiple experts in the METRO, on Medium, and on Twitter — instead, I want to highlight the reasons why these types of campaigns and everything the diet industry throws at us sometimes sticks so well — it’s our fear of death.

Obviously a charity that devotes it’s time to ending deaths by cancer is going to be motivated to… well, not talk about death in a positive way and seek to prevent it. Breaking the taboo around talking about death, being more comfortable discussing it, and actively planning for death doesn’t mean thinking cancer is a good thing.

Last November, as wildfires ravaged the town of Paradise, California, Robert Vigil received an urgent call from the Department of Health and Human services (HHS). Local officials were racing to identify the remains of fire victims, and Vigil, who has spent 26 years as a funeral director in Yuma County, Arizona, was needed on the scene.

From the news, Vigil already knew the fires had killed dozens of people and that hundreds more were missing. Under orders from HHS, he hopped on a plane to Butte County, California, where he advised local coroners about how to deal with the influx of fatalities.